Rosso Imola
Rosso Imola is a Ferrari red paint color in the Rosso family: hex #A3152D, RGB 163, 21, 45, closest Pantone PMS 201 C, factory paint code 205113. The value is a photo-derived estimate (medium confidence), not a verified chip. Ferrari presented it as the launch color of the 296 GTB, 296 GTS and Ferrari 12 Cilindri.
| Family | Rosso — Ferrari red colors |
|---|---|
| Hex | #A3152D |
| RGB | 163, 21, 45 |
| CIE L*a*b* | 35, 55.2, 25.7 |
| Closest Pantone | PMS 201 C (#A32638, ΔE 2.6) |
| Paint code | 205113 |
| Ferrari configurator | Offered in Ferrari's current configurator as ROSSO IMOLA — Optional color, Special launch color, 2-layer paint upon sample. [ferrari.com] |
| Offered on | 296 GTB · 296 GTS · 296 Speciale · 296 Speciale A · 849 Testarossa · 849 Testarossa Spider · 12 Cilindri · 12 Cilindri Spider · Amalfi · Amalfi Spider · F80 · Luce · Purosangue · Roma Spider (configurator, October 2026) |
| Launch color of | 296 GTB · 296 GTS · Ferrari 12 Cilindri |
| Finish | Gloss · Metallic |
| Value | Photo-derived estimate · medium confidence |
Sources: carpaints.co · codes: TCR
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About Rosso Imola
Estimated from the dominant body color of the carpaints.co photo (Ferrari 12Cilindri; 23% of frame). Rosso Imola sits next to Rosso Fiorano and Rosso Fuoco , on the very extensive palette of Ferrari's red paint colors. It's a deep red metallic with a subtle gold / bronze metallic flake, similar to the one of Fuoco but with less depth as that's a 3-layer paint. Overall it also has a slightly less orange undertone when comparing it to Rosso Fuoco, but is certainly on the warmer scale of reds. Ferrari itself puts it on a second model: its magazine says "the 12Cilindri debuted in Rosso Imola, another rosso with an overtly sporting bent" (Ferrari magazine, "Ferrari launch colors: the design process behind signature paints", 2026), so the coupé is listed here beside the 296 GTB and GTS the configurator names.
The story of Rosso Imola
Ferrari's launch documents do not name the color — the 296 GTB release of June 2021 describes the car without naming a paint — but Ferrari's magazine supplied the link in April 2026, writing that the 12Cilindri debuted in Rosso Imola, "another rosso with an overtly sporting bent." A Ferrari dealer describes its 296 GTB demonstrator as finished in Rosso Imola, the color Ferrari used to launch that model. On the Luce configurator in 2026 the color sits in the Classic group, beside Grigio Silverstone and Nero Purosangue, rather than among the two Special colors.
Sources: Ferrari magazine, Shades of meaning (9 Apr 2026, dealer mirror) · Ferrari South Bay, 296 GTB/GTS demo (2023) · Motor1, Luce configurator colors