Rosso Portofino
Rosso Portofino is a Ferrari red paint color in the Rosso family: hex #A7312D, RGB 167, 49, 45, closest Pantone PMS 1805 C.
| Family | Rosso — Ferrari red colors |
|---|---|
| Hex | #A7312D |
| RGB | 167, 49, 45 |
| CIE L*a*b* | 38.9, 47.9, 30.4 |
| Closest Pantone | PMS 1805 C (#AF2626, ΔE 2.1) |
| Paint code | Not published |
| Ferrari configurator | Offered in Ferrari's current configurator as ROSSO PORTOFINO — 3/4-layer special paint. [ferrari.com] |
| Offered on | 296 GTB · 296 GTS · 296 Speciale · 296 Speciale A · 849 Testarossa · 12 Cilindri · 12 Cilindri Spider · Amalfi · Amalfi Spider · F80 · Luce · Purosangue · Roma Spider (configurator, October 2026) |
| Finish | Gloss · Metallic · 3–4-layer |
| Value | Verified color chip |
Sources: Ferrari Colors blog · carpaints.co
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About Rosso Portofino
Rosso Portofino is a modern metallic red developed by Ferrari and first introduced in 2017 on the Ferrari Portofino. It was designed as a more refined alternative to traditional high-intensity Ferrari reds, blending performance heritage with a stronger sense of elegance. Unlike classic flat racing reds, Rosso Portofino carries a deeper base tone combined with a fine metallic flake. In direct sunlight it reveals a rich, glow that highlights body contours, while in softer lighting it shifts toward a darker, almost wine-like red. This dual character gives the paint a more sophisticated presence without losing the unmistakable identity of a Ferrari red.
The story of Rosso Portofino
Ferrari announced the Portofino from Maranello on 23 August 2017 and said the launch color had been dedicated to the town the car was named after; the car made its world debut at the Frankfurt show that September, replacing the California T. Ferrari's magazine later described Rosso Portofino as a metallic triple-coat paint formulated especially for the Portofino launch, said the shade could evoke a fine red wine from the Italian Riviera, and grouped it with Rosso California as a complex metallic of a newer generation of reds. A 2021 Portofino M, chassis 259730, was listed in the color by an official dealer. Portofino, Wikipedia records, is a comune on the Italian Riviera in the Metropolitan City of Genoa, clustered around a small harbor.
Sources: Ferrari, Portofino reveal release (PDF, 23 Aug 2017) · Ferrari magazine, racing red · Ferrari magazine, Does Rosso Ferrari exist? · duPont Registry, 2021 Portofino M 259730 · Wikipedia, Portofino · Grokipedia, Portofino (cites britannica.com and aboutliguria.com)