Rosso Alltruadh
Rosso Alltruadh is a Ferrari red paint color in the Rosso family: hex #6E0114, RGB 110, 1, 20, closest Pantone PMS 1810 C.
| Family | Rosso — Ferrari red colors |
|---|---|
| Hex | #6E0114 |
| RGB | 110, 1, 20 |
| CIE L*a*b* | 21.5, 43.4, 23.3 |
| Closest Pantone | PMS 1810 C (#7C211E, ΔE 5.4) |
| Paint code | Not published |
| Value | Verified color chip |
Sources: Ferrari Colors blog
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The story of Rosso Alltruadh
Rosso Alltruadh is a one-off red on a UK-supplied LaFerrari. Dick Lovett Ferrari, which offered the car in 2025, states that its original owner created the color as a new one-off, two-layer paint at Ferrari's Atelier, that the name reflects the owner's link to Scotland — "Alltruadh" translating from Gaelic as a copper or russet colored stream — and that a small Saltire sits in the carbon dashboard insert. The Exclusive Car Registry records the car's sale through Dick Lovett on 14 March 2025 and describes the color as named after the previous owner's Scottish estate; ROSSOautomobili says a river running through that estate.
Sources: Dick Lovett listing on PistonHeads · Exclusive Car Registry · ROSSOautomobili, 34 Ferrari colors