Rosso 70 ANNI
Rosso 70 ANNI is a Ferrari red paint color in the Rosso family: hex #D12A32, RGB 209, 42, 50, closest Pantone PMS 711 C.
| Family | Rosso — Ferrari red colors |
|---|---|
| Hex | #D12A32 |
| Also known as | also Rosso Settanta · also Rosso Settantanni |
| RGB | 209, 42, 50 |
| CIE L*a*b* | 46.2, 63.2, 38 |
| Closest Pantone | PMS 711 C (#D12D33, ΔE 0.4) |
| Alt. published hex | #C40C19 · RAL 3020 [Exotic Car Colors] |
| Paint code | Not published |
| Ferrari configurator | Offered in Ferrari's current configurator as ROSSO 70 ANNI — 2-layer special paint, Optional color. [ferrari.com] |
| Offered on | 296 GTB · 296 GTS · 296 Speciale · 296 Speciale A · 12 Cilindri · 12 Cilindri Spider · Amalfi · Amalfi Spider · F80 · Luce · Purosangue · Roma Spider (configurator, October 2026) |
| Finish | Gloss · Solid · 2-layer |
| Value | Verified color chip |
Sources: Ferrari Colors blog · carpaints.co
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About Rosso 70 ANNI
Created for Ferrari's 70th anniversary in 2017 and first seen on the 812 Superfast, which wore it on the Geneva stand that March — Ferrari describes it as a pastel color with strong depth (see the story).
The story of Rosso 70 ANNI
Ferrari's magazine states that Rosso 70 Anni was created to celebrate the company's 70th birthday in 2017 and was first seen on the 812 Superfast, describing it as a pastel color with strong depth meant to link to Ferrari's past. At the Geneva show in March 2017 the two 812 Superfasts on the stand wore two new colors, the celebratory Rosso 70 Anni and Grigio Caldo Opaco. Ferrari's own press release of 16 February 2017 had called the launch color Rosso Settanta — Italian for seventy — and its Geneva show report that March "Rosso Settantanni": three names in Ferrari's own publications for one anniversary paint. The anniversary livery program itself ran on five other models and used historic shades.
Sources: Ferrari magazine, Does Rosso Ferrari exist? · Quotidiano Motori, 812 Superfast at Geneva (7 Mar 2017) · Openers.jp (2 Mar 2017) · RM Sotheby's, 488 GTB 70th Anniversary (Monterey 2019) · Ferrari, 812 Superfast release (16 Feb 2017) · Ferrari, 812 Superfast unveiled at Geneva (archived) · DrivingLine, Geneva 2017 (10 Mar 2017)