Azzurro La Plata
Azzurro La Plata is a Ferrari blue paint color in the Blu & Azzurro family (Ferrari files it under Azzurro): hex #C0D9ED, RGB 192, 217, 237, closest Pantone PMS 277 C, factory paint code 20-A-167. It appears in Ferrari's current configurator (2-layer special paint). Ferrari presented it as the launch color of the Ferrari Luce.
| Family | Blu & Azzurro — Ferrari blue colors |
|---|---|
| Hex | #C0D9ED |
| RGB | 192, 217, 237 |
| CIE L*a*b* | 85.5, -4.1, -12.6 |
| Closest Pantone | PMS 277 C (#B5D1E8, ΔE 2.3) |
| Paint code | 20-A-167 |
| Ferrari configurator | Offered in Ferrari's current configurator as AZZURRO LA PLATA — 2-layer special paint, 2-layer paint upon sample. [ferrari.com] |
| Launch color of | Ferrari Luce (configurator "Special launch colors") |
| Finish | Gloss · Solid · 2 layer |
| Value | Verified color chip |
Sources: Ferrari Colors blog · carpaints.co · codes: 330GT, FERRARI





About Azzurro La Plata
Azzurro La Plata is a historic shade of light blue finding its origins in racing as the national racing color of Argentina, worn by the likes of Alberto Ascari as he became Ferrari’s first Formula 1 world champion, winning the title in both 1952 and 1953. The Scuderia Ferrari's suits in the 60s were also in this color, both for the drivers and mechanics. It's a color that was very well liked by Enzo Ferrari himself and thereby found its way onto the road going Ferrari's, still available today as a Tailor Made option albeit in a slightly modified version aptly called Nuovo Azzurro La Plata . In 2024 the Scuderia Ferrari reintroduced the color for the Miami GP together with the slightly darker Azzurro Dino. Charles Leclerc's Formula 24 SF-1 will be wearing a unique Azzurro La Plata livery while Carlos Sainz' F1 car will be wearing Azzurro Dino. Both drivers also had a 296 GTS with a livery